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[Download] How can agencies use data to navigate the new normal?
In a recently released report, Talkwalker lists the various ways in which agencies can use data to create efficient campaigns that would be relevant and relatable for the consumers in the new normal....
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#SSIPLWatch Victoria Banaszak on Livinguard’s association with Delhi Capitals
As the Hygiene Partner of Delhi Capitals for IPL 2020, Livinguard AG looks at connecting with the tournament spectators; Victoria Banaszak shares the marketing strategy implemented towards achieving...
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#SSIPLWatch How Chennai Super Kings makes fans whistle on social media
With IPL creating waves with its 13th season, we take a closer look at the social media strategy of Chennai Super Kings and their yellow-hued fan-centric communication online. As an Indian Premier...
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How to measure RoI on content marketing using Google Analytics
Mehedi Hasan Shoab from Powerhouse Blogger sheds light on measuring tools that can help marketers understand the impact of their content marketing tactics for optimum RoI. According to reports, 91% of...
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#SSIPLWatch Apart from high TV viewership, no major changes in IPL...
As the Loyalty Partner of Mumbai Indians for IPL 13, Khushnooma Kapadia voyages through Marriott Bonvoy’s strategy to make the most of association. With an objective to leverage the presence of 120...
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Outbrain Webinar on How to Maximise Flash Sale Revenue
Learn all you need to know about this year’s festive season and how to prepare for it with an appropriate advertising strategy in the upcoming Outbrain Webinar. Even as the country grapples to come to...
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Inside: Chalo’s attempt to stay relevant with live passenger tracking &...
We take a look at how Chalo is evolving its marketing strategy to stay relevant to users through the pandemic and in the new normal. Chalo is a technology-driven transport solution company that...
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Inside: Mirzapur 2 marketing strategy – A combination of seasons to increase...
Mirzapur 2 Marketing Strategy is all about recapping season 1 for loyalists & new viewers, while keeping the buzz alive for the upcoming season. A look at their social media mix. While the...
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#SSIPLWatch The splendidly candid Rajasthan Royals social media strategy
With a fiery pink approach to visuals, the social media strategy of Rajasthan Royals encompasses an intriguing mix of candid and regal, we take a closer look. Rajasthan Royals have been an IPL team...
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Sale Day Strategies: Role of social media in Flipkart & Amazon India’s...
With a strong focus on clothing and electronic goods, Flipkart and Amazon India leveraged celebrity endorsements and user-generated content to convert leads for The Big Billion Days and Great Indian...
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#SSIPLWatch Harsh Pokharna, OkCredit on their maiden IPL brand association
As the official Digital Credit Ledger of Delhi Capitals, OkCredit’s Harsh Pokharna sheds light on the company’s objectives and leading the digital wave this season of IPL. OkCredit endeavors to...
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In Depth: Battling COVID-19 fatigue & fluctuating gold rate, jewellery brands...
New purchase trends are emerging for jewellery brands to adapt to as business bounces back to normalcy, we take a look at their festive marketing strategies. Festive marketing and the overall festive...
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#SSIPLWatch 90% of marketing budget goes to digital followed by print &...
Considering the scale that IPL offers for marketers looking at reaching out to their TG, boAt Lifestyle’s Aman Gupta shares the brand’s IPL game plan. boAt’s journey with IPL started in 2018 with a...
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#SSIPLWatch With focus on regional pride, Kolkata Knight Riders marketing...
Here’s how Kolkata Knight Riders were able to make the most of topical conversations and sentiments in their marketing strategy this year by leveraging all things Bengal and Pujo. From Korbo Lorbo...
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#SSIPLWatch How team spirit & candid demeanour help Kings XI Punjab social...
Armed with emojis, behind the scenes footage and merchandises, Kings XI Punjab is able to present a warm and friendly vibe on social media, we take a closer look. To facilitate a real connection...
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#SSIPLWatch IPL grants great opportunities for clients to leverage the...
In conversation with Social Samosa, Fever FM’s Harshad Jain charts out the plans to leverage the IPL fever to drive listenership by on-air campaigns and regain the lost momentum as the industry inches...
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#SSIPLWatch Glimpse into Royal Challengers Bangalore’s #PlayBold social media...
With match action, candid behind the scenes footage and brand tales, Royal Challengers Bangalore has a bright social media presence, we take a closer look. With fiery red hues and tints of gold, Royal...
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#SSIPLWatch Our collaboration with Mumbai Indians in 2019 generated...
Among the global brands to partner with Mumbai Indians for IPL 2020 is William Lawson’s. Darragh Ryan sheds light on the objective behind the association. Apart from focusing on the digital avenues...
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#SSIPLWatch How Mumbai Indians leverages social media to fuel the #OneFamily...
Riding high on the spirit of the city, Mumbai Indians uses a mix of intense strategy reviews and candid moments to keep fans hooked on social media, here’s more. With profiles that are overwhelmingly...
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#InDepth Pulse Polio awareness or Downloads for CRED – Why celebrity...
As IPL 2020 is ready to come to an end, we speak to the experts on the plethora of celebrity endorsements for brands at the marquee event and how it still works despite crises and challenges. Brands...
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