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Opinion: An aag-baboola in a teacup…
With an influx of IPL-centric advertisements all over social media followed by a hoard of discussions, Narayan Devanathan, dentsu Solutions writes about the overall sentiments around creating...
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7 things to keep in mind while helping for Covid-19 relief on Social Media
Amidst frantic SOS calls and an overload of information, here are some of the ways you can use social media to contribute towards COVID-19 relief efforts In the week that went by, a lot of people have...
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The curious case of trigger warnings and why you must use them
With an increase in sensitive content being shared online, it is now more important than ever before to use trigger warnings, we explore why. To be triggered by something means it has brought back a...
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Facebook community resources for COVID-19 relief help and services
As India witnesses a spike in the number of COVID-19 cases, Facebook and WhatsApp extend support to people in need with several community groups to offer help at a time of crisis. At a time when the...
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List of COVID-19 relief efforts on social media
We may not be able to fix the broken infrastructure, vacate hospital beds, or fill up oxygen cylinders, but we can pitch in for the cause, amplify the relief efforts and connect the needy to a...
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Indian Police uses social media to promote COVID-19 protocols
With a pinch of humour and pop culture references, the various Indian Police social media handles are effectively amplifying PSA messages. The COVID-19 situation in India is grim and worsening with...
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How brands can help COVID-19 relief efforts & put out relevant communications
Here’s how brands can do their bit and pitch into the selfless COVID-19 relief efforts on social media and also put out relevant brand communications sensitive to the current times. Taking leads from...
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Hospitals leverage social media to share PSA messages & updates on resources
With a focus on ensuring patient care and timely updates to keep panic at bay, hospitals are using their social media presence to amplify PSA messages. Given the social distancing norms and various...
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Brands that are working towards COVID-19 relief efforts
Here’s how some brands have stepped forward to help the nation deal with the unfortunate Covid-19 situation by working towards providing Covid-19 relief efforts. As India continues to struggle while...
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IPL Suspension: Experts discuss the impact on AdSpends & Morale
Experts laud the decision of IPL suspension as they discuss the league’s brand value, the potential impact on advertisers, and the way forward. In the last few days, IPL 14 had been teetering over the...
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Qoruz India launches an Influencer Search Engine for brands and businesses
The Qoruz influencer search engine will empower brands to search for influencers from across the country, spanning varied sectors, on leading social media platforms. The importance, relevance, and...
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Cannes Lions issues an apology after being rebuked for lack of diversity &...
With his recent ousting as a Co-Dean from an educational program of Cannes Lions, Abraham Abbi Asefaw has criticized the organization for not standing up for diversity and alleged ‘long-standing...
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From Mussoorie to Social Media: 87 years of storytelling by Ruskin Bond
We take a look at how Ruskin Bond uses social media to keep up with the evolving times whilst enjoying the serenity and aloofness of the mountains in his beautiful hometown of Mussoorie, teaching us...
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Brands line up their creativity to address the Cryptocurrency dip
Here is how some brands stepped forward with their creativity and pun intended posts to depict the latest dip in crypto investments. The cryptocurrency market hit a dip recently that led to the crypto...
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Brands that are working towards COVID-19 relief efforts
Here’s how some brands have stepped forward to help the nation deal with the unfortunate Covid-19 situation by working towards providing Covid-19 relief efforts. As India continues to struggle while...
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Samosa Chat: Binaifer Dulani’s social media mantra to address the gender gap...
Social Media has made room for a lot more narratives, especially in the current times. For Binaifer Dulani it has been no less than a boon, we take a look at what social media means to Dulani in the...
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Facebook, Twitter & others could face government action over new rules
Social media giants like Facebook, Twitter, Instagram, and others are yet to comply with the new digital ethics guidelines set by the Ministry of Electronics and IT, as the deadline ends today &...
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WhatsApp sues Indian government, says new media rules mean the end to privacy...
The lawsuit escalates a growing struggle between Indian Prime Minister Narendra Modi’s government and tech giants including WhatsApp, Facebook, Google parent Alphabet and Twitter in one of their key...
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A beginner’s guide to Facebook & LinkedIn lead generation campaigns
If you want to understand your customers through relevant information that can be used for targeting and retargeting, social media lead generation campaigns can be the answer. Here’s a step-by-step...
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All you need to know about the PETA India & Amul row over dairy-vegan milk...
In what can be simply put as ‘dairy v/s vegan milk’ debate, Amul’s RS Sodhi responded to PETA India’s suggestion of switching to vegan milk production, escalating the row that came under limelight...
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