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Keeping the mystery alive: The role of marketing strategy in The Family Man...
Taking cues from the last season, the Family Man Season 2 marketing strategy is a mix of content and influencer marketing with Srikant Tiwari at the helm, keeping curiosity around all the open ends of...
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60% ads influenced purchase journeys are inspired by search: Report
The GroupM and Amazon Advertising’s playbook on search advertising forays into the role of search in the purchase journey, and recommendations for building awareness and driving performance. GroupM...
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The first edition of Voot Presents India’s Best Marketers & Planners (IBMP)...
As we continue to brave the challenges amidst a pandemic, here’s a dose of motivation as we unveil the first edition of Voot Presents India’s Best Marketers and Planners (IBMP) awards 2021 – a...
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Bumble introduces a suite of new features for an interactive virtual dating...
The newest product feature of Bumble offers daters in India an opportunity to create more meaningful and deeper connections, expanding the app’s portfolio of existing virtual dating options. Bumble,...
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Partnership with TVF will help us with customer acquisition & retention:...
In a bid to bring a more robust content library, ZEE5 and TVF partnership will include the launch of originals and subsequent new seasons of TVF shows on its SVOD platform. We speak with Nimisha...
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Cocooning Culture: How Indian brands make the most of consumer hibernation...
From what is the cocooning culture in an Indian context, to how are brands catering to consumers who are a part of this culture as hibernate at home during lockdown – the article decodes cocooning...
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#Throwback The story behind Amul’s Real Milk, Real Amul Ice Cream campaign
In the first chapter of our throwback series here’s taking you through the behind-the-scenes and campaign strategy of the ‘Real Milk, Real Ice-cream’ proposition of Amul. As we brace forward in 2021,...
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#TheSocialCMO Most engagement was driven by activities outside traditional...
Siddhartha Butalia of AirAsia talks to Social Samosa about the impact of the pandemic on the aviation sector, revival, and tactical use of social media marketing in this phase, and consumer trends...
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Cannes Lions 2021: All you need to know about the winners of Day 1, 2 & 3
Cannes Lions 2021 started on a strong note for India, as agencies grabbed awards across categories. Here’s all you need to know about the winning campaigns from the year. Cannes Lions International...
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Raising questions on patriarchy: Sherni marketing strategy
The Sherni marketing strategy revolves around challenging gender stereotypes, patriarchy, and the tigress on the prowl. We take a deeper look into the movie marketing tactics. Set in the backdrop of...
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Cannes Lions 2021: All you need to know about the winning campaigns of Day 4 & 5
Winning awards in various categories for the first three days at Cannes Lions 2021, Indian agencies are back at it again on Day 4 & 5. Here’s all you need to know about the winning campaigns from...
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E-sports industry expected to grow at 46% CAGR by 2025: EY Report
According to the latest EY Report, e-sports is on the rise in India. The industry is expected to grow at 46% CAGR to grow over fourfold from INR 2.5 billion in 2021 to INR 11 billion by 2025. The...
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Varun Duggirala on the Audio Content Revolution for brands & creators
Varun Duggirala sheds light on the rise of audio content in India, the content revolution through audio streaming platforms, and what it means for brands and creators who wish to be a part of this...
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Future of E-Commerce: Nitin Chopra on what’s in store for Marketers &...
While e-commerce has always been on a rise, the pandemic gave it a huge boost. Given the digital acceleration since the last year, businesses moved online in an unprecedented way. Facebook India’s...
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Decoding revolution of content ecosystem on YouTube Ft. Aman Malhotra
In conversation with Social Samosa, Aman Malhotra delves into the evolving content ecosystem on YouTube and the ways to leverage the medium for achieving optimum results. As platforms continue to...
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Content Marketing Economy: Then v/s Now ft. Devaiah Bopanna
As we witness an evolution in the landscape of content marketing, Devaiah Bopanna draws parallels between how has content marketing economy changed in the last few years and what it means for brands...
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Understanding the Blueprint of Entertainment Marketing in 2021
In conversation with Social Samosa, brand and agency leaders shed light on the evolving landscape of Entertainment marketing for a plethora of content that includes movies, OTT shows, and more. The...
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Experts decode the Reinvention of Audio Advertising
With Facebook rolling out Bulletin, Twitter scaling up Spaces and a surge of audio-only social apps has led to a shift in the way we look at advertising and media landscape. Industry experts decode...
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Sale Promotion Strategy: Role of social media in the Myntra EORS 14 rollout
This year, Myntra took the EORS a step ahead with a robust, star-studded social media strategy that had something in store for everyone. Myntra is no stranger to grand sales — this year’s edition of...
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Understanding the top trends on Instagram in 2021
Ravish Jain, Country Head, PicsArt shares insights on the evolving Instagram trends and how brands and marketers can effectively use them to drive business. Time and again, brands and marketers have...
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