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VOOT presents IBMP Awards 2021: Unveiling the esteemed Jury Panel
As the nominations for the marquee awards continue in full-swing, we introduce you to the jury panel for the first edition of Voot Presents India’s Best Marketers and Planners (IBMP) by Social Samosa....
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Reality Check: Why brands need Moment Marketing & how should they approach it
Let’s look contextually and historically at why moment marketing even matters, in the words of Preetham Venkky. “If you look at the PR side of things, there was this whole new moment called...
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Brands react to Zomato’s ‘Dhak Dhak Horela’ moment
As Zomato IPO creates buzz among investors, the food tech company is leaving no stone unturned in creating buzz around it online, wherein a few brands also joined the party. Food aggregator Zomato...
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A look at India Inc’s PSA moment to eliminate COVID-19 vaccine hesitancy
In a bid to encourage the masses to get vaccinated, Indian brands have come forward to spread awareness around vaccination drives through initiatives and campaigns that urge users to get jabbed. After...
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#ExpertSpeak: Rise of celebrity engagement platforms – How, What & Why?
The new trend in town, celebrity engagement platforms, are steadily taking over the fan universe in the social domain. We speak to the helmers to deep dive into the latest trends that are emerging in...
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Digital advertising to occupy 58% of AdSpends in 2021: Zenith Report
According to the Zenith AdSpends report, the global AdEx is pegged to grow at 11.2% in 2021, with digital advertising growing at 19%. Here’s more on the detailed data analysis… According to the latest...
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Instagram-first approach led to 175% jump in follower base: Sarthak Seth,...
Sarthak Seth, Tata Housing shares an overview of the changing landscape in Real-Estate advertising, helping us understand how the brand created a digital-first audience and created regional campaigns...
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An Open Letter to clients from agencies
An industry professional calls out clients, as the industry works toward creating a flexible work-culture that aids work-life balance. When an assassin is arrested for murder, the person who hired him...
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Mimi Marketing Strategy treads on the lines of debunking surrogacy taboos
As Netflix’s recent release, Mimi battles through the stereotypes around surrogacy, we take a deeper look at the movie’s marketing strategy where makers attempt to address the issue with Kriti Sanon...
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Rise of drop-in audio apps: What’s in it for brands? Agency heads explore
Representatives of Havas Media, DDB Mudra Group, Gozoop and Dentsu Webchutney weigh in to help explore possibilities drop-in audio apps hold in store for brands. In the last year, a lot has changed...
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Crypto exchange, CoinDCX comes on board as Title Sponsor for the T20 series
With CoinDCX as the Title sponsor for the T20 series between India and Srilanka, the brand aims to garner maximum visibility while boosting awareness around cryptocurrency and elevating the brand...
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Experts feel ASCI guidelines can help increase accountability in influencer...
Recently, ASCI created waves by unveiling a set of guidelines for influencer marketing on digital media, a month into the release of the new guidelines, we take stock. Whenever something new happens,...
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Pee Safe Marketing Strategy: How investing in conversations helps build brand...
From Quora answers to offline drives in the Hindi heartland, Pee Safe marketing strategy has conversations at its core. Founder & CEO, Vikas Bagaria tells us more. In the business of selling...
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The Freemium Model: Role of AVOD in the Indian OTT advertising ecosystem
AVOD helps brands get an engaged audience and viewers get free content. Experts share what works in AVOD from a content and advertising perspective. Ever since the closure of cinemas due to the...
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VOOT Presents IBMP Awards: All you need to know about knowledge-sharing sessions
As the VOOT Presents IBMP Awards finale nears, here’s a sneak-peek into the summit’s line-up featuring insightful conversations, panel sessions, and debates. The finale is on on 19th August 2021. Drum...
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VOOT Presents IBMP Awards Winners: Let’s virtually cheer for the winners of...
The wait is finally over as we unveil the winners of the first edition of Voot Presents IBMP Awards – celebrating the movers and shakers of the industry who led by example! Meet the Class of 2021. We...
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In the digital era, flexibility & choice have moved into the consumers’...
Industry veteran, Ashish Bhasin shares pertinent insights and tips for brands and agencies, highlighting the current landscape of the A & M Industry, trends he foresees in the coming quarter, and...
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Malkist Social Media Strategy: A focus on new flavours in the cluttered...
Achyut Kasireddy sheds light on how the brand is using social media to drive consumers to sample the product, while creating affinity for their flavours which is a major USP of the brand in the...
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Marketing A Heist: The Netflix way…
As Money Heist, Season 5 releases, we take a look at its marketing strategy that commenced with the ‘Join The Resistance’ tagline back in 2017. A look at the marquee marketing tactics in place before...
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[Event] Going Deep and Wide: How to reach Bharat’s New Internet Users
The virtual panel discussion featuring brands such as Sharechat, Clovia, and Bewakoof.com will discuss the post-pandemic customer who is no longer restricted to metro cities. Pandemic has brought some...
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