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How is India adapting to the AI wave compared to the rest of the world?
As the world embarks on an AI-fueled transformation, India finds itself at a pivotal juncture, striving to keep pace with global leaders while carving its own unique path. The nation's thriving IT...
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Garima Bijlani appointed as Managing Partner - North at iProspect
Garima Bijlani has been appointed as Managing Partner - North at iProspect. Bijalni shared the news about her new position in a LinkedIn post. She moves to the agency from Neo Media World, where she...
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66% IPL fans consider social media as influential in shaping opinions about...
A survey conducted by iCubesWire highlights Instagram's dominance as the preferred platform for 32% of Indian Premier League (IPL) enthusiasts, showcasing the platform's ability to engage fans through...
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Piali Dasgupta moves on from Columbia Pacific Communities
Piali Dasgupta recently concluded her role as Senior Vice President of Marketing and Communication at Columbia Pacific Communities, where she spent five and a half years. During her tenure, she played...
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Topps India unveils Match Attax Official EURO 2024 collectibles for the first...
Ahead of the UEFA Champions League, the iconic trading card marker Topps India has pulled an ace card out of its sleeves; Topps has announced the launch of its football collection cards, Match Attax,...
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Amazon's AWS implements hundreds of job cuts across divisions
Amazon's Web Services (AWS) division has implemented significant layoffs, with several hundred roles being cut in sales, marketing, and technology. This move aims to streamline specific areas within...
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Pooja Manek, Kopal Naithani & Palak Kapadia join the Cannes Lions 2024 See It...
Cannes Lions has announced the participants for the 2024 See It Be It talent acceleration programme for women. 19 creatives, from 14 markets have been selected to take part in the learning and...
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Infectious Advertising appoints Prashanth Kumar as Chief Digital Officer
Infectious Advertising has appointed Prashanth Kumar as Chief Digital Officer. Kumar has varied experience across markets, having worked in India, Southeast Asia, China, the UK, and the GCC with...
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X brings community notes to India ahead of General Election
X (previously known as Twitter) has revealed further expansion of its Community Notes crowd-sourced fact-checking initiative, enabling users in India to now participate by registering to contribute...
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Whoppl expands to global markets
Whoppl has embarked on a global journey by forging strategic alliances with their counterparts, Hotice Inc. in Japan, Grown Media in France, and Kobe in Singapore. Serving as their only partners in...
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FMCG sees 7x rise in digital ad impressions from 2019 to 2023: TAM AdEx
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an...
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Racing for likes and votes: The impact of political collabs on an...
In January 2024, the Minister of Road, Transport and Highways of India, Nitin Gadkari was featured in an interaction with a YouTuber in an almost hour-long video. The main topic of conversation was...
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Dulux appoints Yash as its brand ambassador
AkzoNobel India, the company and maker of Dulux paints appointed Yash as the new brand ambassador for its Dulux Weathershield exterior emulsions in India. With Yash on board, the brand aims to...
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Meta enhances content policy with 'Made with AI' labeling
Meta has announced updates to its policy regarding AI-generated content, including the introduction of a "Made with AI" label starting in May. The policy will extend to content on Instagram, Facebook,...
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HP elevates Prashant Jain to Head of Marketing for North West Europe
HP has elevated Prashant Jain to Head of Marketing for the North Western region of Europe. Prior to this, Jain held the position of Senior Director of Marketing at HP for a year. He joined the company...
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Ecom-Gaming dominates ad volumes in IPL 17; top 5 categories hold 52% share:...
TAM India has released its latest report on commercial advertising during IPL 2024. It details statistics from the first 15 matches of IPL 2024. According to it, during IPL 17 (2024), the count of...
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How the Indian National Congress is establishing its digital presence before...
Remember the BJP’s 2014 campaign? The campaign that made Prime Minister Narendra Modi a household name. You could find kids from the remotest part of the country and there’d be a high chance they...
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Will the 2024 election campaigns overshadow IPL in advertising and marketing?
The year 2024 is poised to be a battleground of epic proportions. Not on the cricket pitch, but in the political arena. As India gears up for its general elections, the question on everyone’s mind is...
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Verve Media bags the video creation mandate for True North
The digital marketing agency, Verve Media, has retained its video creation mandate for True North, a private equity firm, marking the fourth consecutive year of collaboration. Over the past three...
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PROHED secures digital mandate for Indian Institute of Commerce Lakshya
Prohed, the digital marketing agency has secured the digital mandate to enhance the performance marketing strategies for the Indian Institute of Commerce Lakshya. This partnership has marked a...
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