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Frodoh World welcomes Shamsuddin Jasani as Strategic Advisor
AdTech firm Frodoh World, now welcomes advertising and digital stalwart Shamsuddin Jasani as a Strategic Advisor. Jasani brings a wealth of experience in scaling businesses and driving innovation. His...
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Airtel’s Archana Agarwal moves on
Archana Agarwal, Airtel's Vice President of Media, has moved on after serving for a decade. She bid farewell through a LinkedIn post, writing, "As I close this chapter and embark on the next step of...
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Cannes Lions launches LIONS Creators forum
The Cannes Lions International Festival of Creativity recently launched LIONS Creators, a new event happening from the 18th to the 20th of June alongside the Cannes Lions. The LIONS Creators forum...
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MakeMyTrip hides celebrity faces in its IPL 2024 campaign
In the midst of the IPL season's advertising frenzy, MakeMyTrip's new campaign takes a different approach to 'star power'. The stars they've signed for the campaign never appear in person in the ads....
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Ariel's latest ad under #ShareTheLoad campaign highlights the power of teamwork
Over the last 9 years, Ariel India has sparked conversations around the unequal division of domestic chores within households, urging more men to share the load. Since Ariel began this journey in...
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Tarun Rai appointed Co-Chairman of Start Design Group, UK
Start Design Group has appointed Tarun Rai as its Co-Chairman. With over three decades of experience in the advertising and media industry, Rai is a leader with a track record in the Indian and South...
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YouTube unveils enhanced Shopping features to aid creators
YouTube has unveiled its latest Shopping enhancements aimed at helping creators curate shoppable collections, optimize their shoppable videos, and efficiently monetize older content. Under the new...
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Dove vows to never use AI depictions of 'real bodies' in advertising
In a recent announcement, Dove has declared its commitment to exclusively employing genuine photographs of women in its advertisements, eschewing the use of AI-generated imagery to portray ‘real...
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Ravi Santhanam on HDFC Bank’s data-driven marketing strategy
Operating in an industry that faces a huge hurdle of financial illiteracy, HDFC Bank, since its inception, has centred its marketing efforts on winning consumer trust by arming them with the necessary...
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ACP Pradyuman and CID team investigate blunders in Colgate MaxFresh's ad
Colgate MaxFresh has launched a new ad campaign titled ‘Neend Bhagao Taazgi Jagao,’ but it's facing a funny problem. Even though it aims to prevent morning mishaps, the ad itself has some unexpected...
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Brands celebrate the onset of new beginnings with Gudi Padwa creatives
Gudi Padwa, celebrated predominantly in Maharashtra, marks the onset of the New Year in the traditional Hindu calendar, symbolizing new beginnings, prosperity, and the triumph of good over evil. Those...
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IPL 2024 expected to drive 50% surge in Influencer brand collaborations:...
As the Indian Premier League (IPL) continues to captivate millions, its impact on social media engagements is evident. The IPL is not just a cricket tournament, it's a social phenomenon that brings...
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Brands infuse banter and evoke nostalgia in their Siblings' Day creatives
Isn't it true that our siblings are often our first and most cherished friends for life? The ones we share our earliest memories and occasional disagreements with, the companions we grow up alongside,...
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Meet the Class of Social Samosa Superwomen 2024
In a world where women continue to break barriers and redefine success across various domains, Social Samosa's Superwomen Awards celebrates the outstanding achievements and contributions of women in...
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It's crucial to establish a clear connection between the growth of the...
It has been approximately six months since ad agencies TBWA, BBDO and DDB Mudra Group came together to form Omnicom Advertising Services group. Aditya Kanthy, CEO & MD, DDB Mudra and CEO of...
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Rajasthan Royals appoints Dwijendra Parashar as Head of Marketing
Dwijendra Parashar has joined the Indian Premier League (IPL) franchise Rajasthan Royals as its Head of Marketing. Parashar previously worked at The Walt Disney Company for over two years as Senior...
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WPP and Google Cloud collaborate to enhance generative AI-driven marketing
WPP and Google Cloud have announced a new collaboration through the integration of Google’s Gemini models with WPP Open, WPP’s AI-powered marketing operating system. As part of the collaboration,...
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Publicis Groupe reports 4.9% growth in net revenue in Q1 of 2024, Organic...
Publicis has unveiled its revenue for the first quarter of 2024. Publicis Groupe’s net revenue in Q1 2024 was 3,230 million euros, up +4.9% from 3,079 million euros in 2023. Exchange rates had a...
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Quora's Poe launches Pay per message revenue model for AI bot creators
Quora’s AI chatbot app Poe has introduced a new way for creators to generate revenue. Named ‘Price per message’, this mechanism enables creators to set a price for messages to their bots and generate...
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FCB India appoints Ashima Mehra as CEO
FCB India has appointed Ashima Mehra as the new Chief Executive Officer. Mehra is an advertising professional with over two decades of experience building new-age brands. With a background spanning...
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