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LEGO evolves brand identity aiming to create a more unified design experience
The LEGO Group is updating its brand identity to create a more unified design experience for its audience. Alongside its logo, it has developed a new set of design elements to infuse the joy and pride...
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Colgate collaborates with creators to remind people to #BrushTonight!
Colgate has unveiled its latest campaign about the importance of brushing at night. With #BrushTonight! It has teamed up with popular creators Shivesh Bhatia, Natasha Gandhi, Neha Deepak Shah and...
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IPL campaigns of week 3 strike a balance with celebrity endorsements
To use or not to use a well-known personality in an advertisement meant to promote the Indian Premier League (IPL) 2024? This has been a theme in this week’s IPL campaigns. Brands have chosen every...
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Thums Up unveils campaign at 36,000 ft with an in-flight announcement
Passengers aboard an Air India Express flight were in for a surprise when the routine announcement made by the crew turned out to be an exciting revelation of the launch of Thums Up Toofan – a...
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Sporta Technologies dominates advertisers list in IPL 17: TAM Report
TAM India has released its latest report on commercial advertising during IPL 2024. It details statistics from the first 23 matches of IPL 2024. According to it, during IPL 17 (2024), the count of...
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Anand Kumar appointed as President - South at Havas Media Network India
Havas Media Network India, the conglomerate of Havas India, has announced the appointment of Anand Kumar as President - South, Havas Media India to spearhead the operations in the southern markets....
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Former JWT ECDs, Priya Pardiwalla & Steve Mathias launch Steve Priya
Priya Pardiwalla and Steve Mathias, former Executive Creative Directors at Wunderman Thompson have started their own creative and content agency called ‘Steve Priya’ with their first office in Mumbai....
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Skechers announces Ishan Kishan as brand ambassador
Skechers has announced the signing of cricket player Ishan Kishan as its brand ambassador for Skechers India. Ishan Kishan will also appear in marketing campaigns supporting Skechers Performance and...
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Beyond cliches and stereotypes: Brands that have got their women...
An industry where the portrayal of women often leans heavily on outdated stereotypes, it boxes them into cliched roles that are either overly sentimental or superficial. Whether it's the tearful mom,...
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Savvytree launches Savvytree Studio and Savvytree Digital
Savvytree, a Digital Marketing Agency in Delhi, has announced the launch of two initiatives: Savvytree Studio and Savvytree Digital. These initiatives stand for a step forward in terms of providing...
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Capitalising on CX’s generational opportunity
In an era of constantly increasing expectations with more options available than ever before, it has become important for brands to focus on improving customer experience (CX). Companies that...
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Shweta Jain to move on from Diageo India
Shweta Jain recently concluded her role as the Chief Business Development Officer, Luxury, Reserve and Craft for India and South Asia at Diageo India. Jain joined the company as Vice President in 2018...
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Dream11, Tata Group & Jio top performers at IPL 2024: Report
A Day-after recall survey being conducted jointly by Kadence International and Crisp Insights shows that amidst the multitude of brands vying for attention during an IPL game, an individual viewer...
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Meta debuts its AI chatbot across WhatsApp, Instagram, and Messenger in India...
Meta has confirmed its ongoing testing of Meta AI, a chatbot powered by a large language model, with users of WhatsApp, Instagram, and Messenger in India and parts of Africa, as reported by...
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David Warner wants to lead SS Rajamouli's next film in CRED's new ad
CRED has released a new ad featuring director SS Rajamouli and Australian cricketer David Warner. The third in a series of celebrities facing existential dilemmas over UPI, SS Rajamouli is seen...
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Zomato delivers personalised AI ads for restaurant partners this IPL
Zomato has brought out a series of AI-generated advertisements for its restaurant partners as part of its ongoing campaign during the Tata IPL 2024 season. Elevating the momentum driven by the...
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Goibibo's new ad shows Kareena Kapoor reprising her role as Geet
Goibibo announces the launch of its second digital film in collaboration with brand ambassador, Kareena Kapoor Khan, aka, Bebo. This film is an extension of the brand's “Hotels Aise on Goibibo, Full...
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L&K Saatchi & Saatchi strengths its leadership with key appointments
L&K Saatchi & Saatchi, a part of Publicis Groupe India, has strengthened its strategy leadership by elevating Snehasis Bose, its Chief Strategy Officer (CSO), to the role of Group Chief...
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Forbes International accused of placing ads on dubious subdomain
A recent report from Adalytics, an ad quality company, claims that Forbes misled advertisers by suggesting they were purchasing media on Forbes.com when, in reality, they were buying media on a...
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AI is missing in IPL ads and there’s a reason why; ad agencies tell
Artificial intelligence (AI) was the biggest disruptor of 2023. It dominated each prominent industry, and advertising wasn’t too far behind. After its emergence, from copywriters to CxOs, AI became a...
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