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14 tools for better Pinterest marketing
Tools are what makes social media marketing a valuable marketing strategy that most entrepreneurs can use besides their day job. Most of us cannot afford to spend all day on social media to keep our...
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[Infographic] 5 minute LinkedIn marketing plan for building personal brand
Transformed gingerly from a tiny online professional network to a gigantic platform on the planet, LinkedIn is a space which connects businesses across globes efficiently allowing you to boast about...
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What that Facebook quiz never told you & what it took from you!
Going by my Facebook newsfeed over the last 2 weeks I seem to have an extremely talented and popular friend list . What with the numerous Noble Peace prize winners ,multiple people who were or are in a...
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[Report] World leaders struggle to get their LinkedIn game right
LinkedIn prides itself on being “the largest professional network,” a social media platform where companies post job offers and users create their digital CVs. Since few world leaders are actively...
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Honest concerns about content marketing
Followed by rib-tickling teasers, All India Bakchod (AIB) released yet another sketch in their ‘Honest’ series, – Honest Bars and Restaurants only, this time it was in association with the rather new...
View ArticleVodafone’s ZooZoo emoji garners 90 million impressions in 2 days
Vodafone India’s much loved ZooZoo in its unique emoji avatar generated an estimate of 90 million impressions in 2 days of its launch on Twitter. Zoozoo fans across the world shared their emotions,...
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[Infographic] Ultimate cheat sheet for social media beginners
Social media marketing is a complex science that involves technical knowledge with a knack of understanding and implementing concepts. So many platforms and each differs in nature and functionality....
View Article[Report] Decoding social media strategy of official IPL 9 sponsors
Surfing through channels, papers, or social media feeds – the only thing visible to eyes currently, is the ninth edition of Indian Premier League. To add on to the IPL saga brands have gripped on to...
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Social media job profiles freshers need to know about
A status on a brand’s page is just a post for you. What you don’t know here is the amount of thought, ideation, strategising, and brainstorming invested behind it. Social media marketing is a science...
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How to get Snapchat to work for you
Snapchat has officially taken the market by storm, and how! Simply put, Snapchat is this year’s social media darling. With major brands like CNN, MTV, Daily Mail, Cosmopolitan, National Geographic...
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Introducing nominees for #SS30Under30
A dynamic industry like social media is built on the efforts and work of young talent possessing the sheer will to adapt with the industry. Acknowledging and appreciating the endeavours of such youth,...
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Shine on with a wildcard entry in #SS30Under30
Indian social media witnessed 20-somethings bashing up the norms and raising the bars to the next level, giving the experienced-class some serious competition. Identifying this superpower, Social...
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[Report] Narendra Modi is amongst top 10 most followed world leaders on...
Like other new and popular social media platforms, Periscope has captured the essence of discovering the world through someone else’s eyes”. Although broadcasting live from a mobile device is not new,...
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Cardinal Social CRM sins that brands continue to commit
To say Social CRM (Customer Relationship Management) is a must can be called extremely 2012. Social media is now a Blitzkrieg all kinds of catalyst changes expected in the world. The social verse has...
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A look at Mother’s Day campaigns that dominate social media
As Oliver Wendell Holmes Sr quoted, “Youth fades, love droops; the leaves of friendships fall; a mother’s secret hope outlives them all.” Such is the power of her kind, who embellishes our lives since...
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4 P’s of digital success for your start-up
If you, same as me, belong to the same category of digital startup CEO’s who don’t enjoy the luxury of unfair advantages that VC money bring in; then this piece below is for you. Indian startup...
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TATA TISCON makes rebars a household term with #BuildingBlogsOfJoy
You know the name of your building, you might remember the name of the builder, you could guess the cement’s brand, but, would you know the name of the rebar used in making that building, your home,...
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What you need to know about video advertising
Conventional advertising relies heavily on the video platform because of its powerful story-telling framework. Hence, it becomes a powerful way of engaging consumers digitally, owing to the emergence...
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Dentsu Webchutney adds chat-app Hike to its kitty
Dentsu Aegis Network’s digital agency, Dentsu Webchutney has been awarded the digital and creative duties for the popular Indian chat app-Hike. Dentsu Webchutney with offices in New Delhi, Bengaluru...
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[Report] Decoding Google+ strategies of global leaders
Google+ is a social network which is in steady decline. Despite its 418 million active users, the platform can be considered a niche network for heads of state and governments, very few of which are...
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