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Webinar: Catch Vaibhav Sisinty’s views on Growth Hacking on LinkedIn
In a Social Samosa Webinar, Vaibhav Sisinty will share the various ways you can make the most of the lockdown with a few LinkedIn Growth Hacking tips. The impact of COVID-19 has hardly left any part...
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Marketing a Webseries: Prime Video India & Kareena create a moment
A recent post by Kareena Kapoor Khan snowballed into a special ‘Four More Shots Please’ poster and a shared binge-watching memory. Amidst the lockdown, Kareena Kapoor Khan had recently shared an old...
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Amrita Tripathi on Best Twitter Practices for Journalists & Media...
Amrita Tripathi , Head News Partnerships Twitter India share quick tips for Best Twitter Practices for Journalists in a bid to help distribution of authentic information. Since the emergence and...
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Lockdown earmarks a digital progression of brands
Sameer Makani, Co-Founder, and Managing Director, Makani Creatives highlights how digital is now the new normal for brands across sectors, with ways to leveraging the medium in an optimum manner. As...
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Surendra Lamba gives a peek into how Punjab Police Social Media Cell...
With three times more queries to tackle and the need to find innovative ways to communicate, Punjab Police has stepped up its social media strategy. Surendra Lamba, Head, Punjab Police Social Media...
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OPPO salutes COVID-19 brave-hearts in new campaign
The new digital campaign by OPPO, ‘Hope is a form’ pays tribute to the COVID-19 brave-hearts who work tirelessly at the forefront to serve the nation. Uniting with the nation in the war against...
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Twitter blossoms with environmental conversations on 50th #EarthDay
Twitter was flooded with impactful conversation stirring around Earth Day 2020 posts about the environment and sustainability. This year has brought so many firsts and new experiences and this year’s...
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All you need to know about Facebook investments in India
With Facebook becoming the largest minority shareholder in Jio Platforms, we take a look at Facebook investments India tracking the social media giant’s footprint. Facebook’s announcement of investing...
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DishTV releases digital campaign to popularize lockdown initiatives
DishTV is now providing customers its ‘Pay Later’ service during the lock down period with the launch of its new campaign, #DeshRechargeHoRahaHai Entertainment & information are key in keeping...
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Social Media Campaigns Round Up ft Dish TV, Earth Day posts & more
Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week. Social Samosa’s weekly digital...
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Ambika Sharma on tackling mental health amidst WFH during COVID-19
Managing mental health & juggling work with home are the two most crucial aspects during the lockdown in COVID-19 period. Ambika Sharma, Founder & Managing Director, Pulp Strategy shares some...
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Likee unveils LikeeComics feature for short video experience
Likee app’s new range of filters now helps users to transform the photos into a comic. Creators can produce their comic avatars and aim to enhance their online audience using LikeeComics. Likee has...
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Social Media Campaigns Round Up ft. Dunzo Social Media Strategy, Parle-G...
Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week. Social Samosa’s weekly digital...
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Change in online retail shopping habits of consumers amidst COVID-19
P Chandrashekhara Reddy, Freedom Healthy Cooking Oils highlights the ease of online shopping behavior for consumers and other retail trends amidst the COVID-19 lockdown. COVID-19 is an unprecedented...
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Opinion: Has COVID-19 forced agencies to rethink creative collaboration?
Blue Vector’s Piyush Kedia traces the way creative collaboration has changed due to the restrictions imposed under the lockdown. COVID-19 has hit world economy like the TV static that used to hit in...
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Making sense of numbers. Are we Social CRM ready?
Even after the lockdown, an increasingly digital future awaits. Are Indian brands & agencies ready to embrace Social CRM in all its glory? Experts take stock. Among the industries highly impacted...
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Smile Foundation social media strategy: Consistency in NGO communication
Real-life images of beneficiaries and on-ground activities are consistent in the social media strategy of Smile Foundation across platforms. As an NGO, Smile Foundation primarily works with...
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Parachute Advansed takes to TikTok for #ChampiBeats campaign
#ChampiBeats by Parachute Advansed Hair oil on TikTok aims to help people bond over the age-old champi leveraging the platform for beats & music. Marico Limited’s hair-nourishment brand, Parachute...
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India thanks healthcare workers this #InternationalNursesDay on Twitter
On the occasion of International Nurses Day, people took to Twitter to commemorate the selfless act by the sisters’ brigade and honor their bravery. Working bravely and tirelessly on COVID-19’s...
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How to build an Instagram strategy amidst COVID-19?
Grapes Digital’s Shradha Agarwal pens down things brands should keep in mind as they build a COVID-19 sensitive Instagram marketing strategy. As marketers say Facebook is for friends’ real-life...
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